That's because they portray commoners, they portray real life situations, they call for an intellect to appreciate their efforts, not the common one though, real life celluloid dreams of intuitive and intellectual directors, who don't connect with the masses. When they do, it's seems to portray an ordinary man's ordinary life in ordinary circumstances, telling the masses as to what ordinarily happens, which they already know and are not willing to waste their time and money knowing reality, when they can spend a few quid on chasing, dreaming and empathizing about unreal fantasies!
But what do commoners want?
"Victory be unto a common man in all demanding situations".
These commoners want a life of riches and fantasies they could afford only in their dreams. They hallucinate their fantasies in those three hours spending a few quids, no wonder an Amitabh or a Rajni can be celluloid dreams for a commoner. These heroes live the celluloid dreams of a commoner.
Be it Logic defying deeds by Rajni or an angry young man like Amitabh, who goes against the all powerful monarch, these two always come out on top. This fantasy is what a commoner relates to. Being overpowered and coming out of it empowered, defy logic and side with magic (some examples of their fantasies).
All that a common man wants to spend his few quids on is for a few hours of unreal fantasy, which he wants to be a part of, the power of empathy for a hero against all odds, though logically odd when an odd one observes is what a common man wants.
Common reality;
Look at the political situation in AP and TN, these celluloid heroes are given a chance by the commoners to be real life heroes, but when given a chance what would a rational person like an actor do?,
Now who wants to be a hero?
A commoner
Who is a hero ?
One of the commoners made uncommon by the common!
In movies ?
Handsome ones, without a goal of being original, who want to be screened!
Real heroes?
Spotlight shy warriors, who do something uncommon in reality viz. save lifes, fight against evil.
Their plight?
Once famed and then framed and then later on blamed.
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